What's on my mind?

This theory claims that there are no moral truths. An action is based only in the feeling and emotions of the person. So what is good or bad depends on the feelings. A.J Ayer is the main proponent of emotivism. He belongs to the school of Logical Positivism. It states that language should have corresponding action to reality ex. the term table has a corresponding existence in reality but the term good has no corresponing existence in reality.

Ayer states " It is worth mentioning that ethical terms do not serve only to express feelings. They are calculated to arouse feelings, and so to stimulate action. Indeed, some of them are used in such way as to give the sentence in which they occur the effects of command. Thus, the sentence " it is your duty to tell the truth" may be regarded both as expression of the command to tell the truth.

The conclusion is that there is no really objective truth but it depends only on feelings and emotion.

critics of emotivism

There is no moral knowledge because ethics can't be reduced to ethical moral truths.

In the movie "The island", emotivism will not say anything either moral or immoral because they don't believe in moral statements.
The client does not illicit horror from cloning because they did not know about the actions in the facility.